Work-Life-Productivity Newsletters are direct communication to employees about some of the most important issues in their lives. They have the potential to have life-changing and ever-lasting effects on employees depending on what they say.
A work-life-productivity newsletter can influence an employee to become a better team member, cause a married employee to seek counseling for a trouble relationship, help another employee become more organized, and yes, perhaps influence a troubled employee to not
turn to violence. You never know. And you never will know what role a work-life-productivity
newsletter played in loss prevention or crisis prevention.
So who should write this material?
Should you get doctor? A nurse? A freelance health writer? What about a organizational development expert? Perhaps a human resources consultant?
I would like to suggest none of these should be writing a work-life-productivity newsletter. Instead, I would like to recommend an experienced, licensed mental health professional,
who is also a certified employee assistance professional with extensive experience. What kind of experience?
Only a workplace professional who has counseled employees on every conceivable personal problem and trained managers on all types of behavioral risk issues, and who knows how to write effectively can deliver the articles that delve deeper to empower employees
and get them "moving" to better achievements at home and at work. You can find Certified Employee Assistance Professionals through the Employee Asisstance Professionals Association at www.eapassn.org.
Having the right writer is what pays off in one of the most important initiatives you will ever undertake -- giving your employees an effective work-life-productivity newsletter. It's not
just the newsletter. It's who's writing that counts.