Tuesday, June 3, 2008

Your Newsletter Can Deliver Management's Message

An employee newsletter is a powerful tool for getting important messages to your employees--messages that management wants them to heed. The trick of course is doing it without looking like you are badgering employees. Certainly management wants employees to put customers first, reduce conflict with peers, get to work on time, take initiative, put the needs of the company first, and many other positive behaviors that help it with the bottom line. A newsletter is a bottom line enhancer. It can do this by communicating the message in a way that it inspires cooperation. The key is having a close collaborative relationship with your newsletter writer. If you purchase a mass produced newsletter, you lose this control and cost-benefit. When I work with an organization to produce their newsletter, I learn about the concerns of management. I want to know what is keeping them awake at night. For example, one concern top management has is fear of getting sued. In very indirect, but important ways, newsletter articles should have a prevention function, and this is certainly one topic that needs focus.

An employee newsletter can reduce this risk: Take a look at this article from the April 2008 newsletter of FrontLine Employee:

Powerfully Respectful Workplaces
Many behaviors commonly exhibited by employees can be detrimental to the well-being and productivity of coworkers. A lack of respect in the workplace, if left unchecked, will drag down morale, create higher turnover, and increase risks to the employer. What role do you play in contributing to a respectful workplace? Respect is the regard or consideration we have for others in all aspects of what concerns them—personal property, appearance, character traits, values, personal space, opinions, and emotional well-being. Disrespect toward others can negatively affect any of these things, so it is important to understand the role we play in maintaining a respectful workplace. Each of us has personal power, and with it, we affect others around us, whether we know it or not. Your daily actions signal to others the level of personal respect that you hold for them. Understanding that what you do matters can increase your personal awareness and give you more control over the direct, indirect, or unspoken signals you send to others. It can lead you to make improvements in your relationships and increase your happiness at work. This awareness is the key to minimizing strife and hostility, and to increasing the courtesy and mutual respect that all of us want from each other.

Can you see how such an article goes hand in hand with a workplace policy on preventing harassment? Can you see how powerful an employee newsletter can be?

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