Sunday, October 25, 2009

Secret Weapon Increases Employee Readership

It's time for another visit to the newsletter ideas department. You will like this newsletter tip that you will soon claim as a secret weapon for increasing the likelihood that employees will read your company's employee newsletter. If you use a newsletter template, you may not see this technique, so be sure to include it. The technique is the "drop cap".

It's likely that you have been manipulated (in a good way) by this scientifically proven technique to increase article readership by as much as 25%. A drop cap is the first letter of a paragraph or story increased in size by some significant measure in order draw attention to the beginning of the article in such a manner as to cause it to be read.

As you can see in the image below, the first letter of the paragraph is larger. This technique grabs attention, is optically pleasing, and will help you busy employee readers grab the article with their eyes and start reading it.

Use drop caps. MS Publisher has a special tool for this purpose. Don't try to create it from scratch. You'll go crazy. The drop-cap tool in MS Publisher is located under format -- choose "Drop Cap".

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