Tuesday, November 3, 2009

Never Start A Sentence Like This

Get employees to dive into your articles. Don't force them to wander down a path to discover your point through twists and turns. If you drag them along, they may turn around and go back. The secret for doing to effective article writing is to appeal to the human instinct of desire and greed. Satisfy desire immediately in your article. Ready for a test? Okay tell me, which one of these articles about resolving conflict with your coworker satisfies your desire for actionable information best? A or B

A. Have you ever wondered what it would be like to almost never have conflicts with people at work? By...

B. Avoiding almost all conflicts at work is easy if you...

Hmmmm.

Yes. You are correct if you chose "B".

Never, ever start a sentence with the phrase, "Have you ever wondered..." or similar phrases that cause your reader to "donate" their precious time to you with patience as you arrive at your point in a leisurely way. Get to the point quickly. You can laugh if you want, but an employee who desperately needs the content in your article about avoiding conflict, may never read it. And that could, in theory, lead to untold damage and loss. Am I right about that theory? Yes. Think about it.....

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