Sunday, November 22, 2009

Your Masthead, Nameplate, Flag

Here is the answer to the $64,000 question--What is the top of your newsletter called? Answer: It is called the nameplate or flag. It is not called a masthead. The masthead is the who, date, copyright, etc. - all of the details.

So, do you need an awesome looking, incredible looking, nameplate for your newsletter?

Take a look at this: Take a look at this transformation, click here. This newsletter called FrontLine Employee. The publisher will let you change the name of the publication to one you like better, and for new subscribers they will create a professional nameplate for you for only $75. Their phone number is 1-800-626-4327. Don't risk it, you get a free trial to the FrontLine Employee here.

Thursday, November 12, 2009

Maximizing the Power of Company Newsletters

Most organizations of any appreciable size have an internal house newsletter. Are you mentioned in it every once in a while? Better yet, do you answer specific questions employees have about EAPs, or even discuss certain personal problems that might attract employees to inquire further about the chosen topic? One of the most powerful utilization techniques we've tried is encouraging employees to call us and request handouts on popular topics we offer for free. Recently we offered a handout called "13 Ways of Getting to Work on Time". The phone rang off the hook. These callers can translate into EAP referrals and boost your utilization rate. In addition, placing an article of this type in your company or corporate customer's newsletter has high value for its editor who has the singular mission of encouraging employee readership. Plus, these editors are frequently starved for content, making it likely they will accept virtually anything you have to offer that's reasonable. Consider different topics that you might insert in such newsletters. Come up with one for every issue. Here are a few topics to get you started: 14 Sure-Fire Ways to Organize the Top of Your Desk; 15 Ways to Use A Kitchen Timer to Make Your Life Happier; "The Care and Feeding of Teenagers: 10 Parent Tips"; "Care-givers for the Elderly: Ten Stress Management Tips" You can easily develop handouts like these by looking in the literature sitting on the shelf in your EAP office, or contactin local associations that devote themselves to specific human problems like the eldercare example above. You will soon train employees to look for things for free, and with such familiarity, will come a "de-mystification" of the EAP. This will make it more likely that employees will call when they have personal problems. This type of promotion is called increasing "top-of-mind" visibility.

Tuesday, November 3, 2009

Never Start A Sentence Like This

Get employees to dive into your articles. Don't force them to wander down a path to discover your point through twists and turns. If you drag them along, they may turn around and go back. The secret for doing to effective article writing is to appeal to the human instinct of desire and greed. Satisfy desire immediately in your article. Ready for a test? Okay tell me, which one of these articles about resolving conflict with your coworker satisfies your desire for actionable information best? A or B

A. Have you ever wondered what it would be like to almost never have conflicts with people at work? By...

B. Avoiding almost all conflicts at work is easy if you...

Hmmmm.

Yes. You are correct if you chose "B".

Never, ever start a sentence with the phrase, "Have you ever wondered..." or similar phrases that cause your reader to "donate" their precious time to you with patience as you arrive at your point in a leisurely way. Get to the point quickly. You can laugh if you want, but an employee who desperately needs the content in your article about avoiding conflict, may never read it. And that could, in theory, lead to untold damage and loss. Am I right about that theory? Yes. Think about it.....

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