It's a fast-paced work-life we live, so you need to cut down on the narrative content of your newsletter articles. People who read your newsletter are not in a lounge chair. They are in go-karts with the accelerator stuck. So, you want your articles to be fast-paced with lots of to-dos and checklists. Most of the content I write for newsletter customers -- whether it's the U.S. Congress's employee newsletter content or the mom and pop store, I write in a way that people can snap up the information fast.
Here are a couple recent articles from this month's and last month's issues of FrontLine Employee and WorkLife Excel. They follow this format:
Avoid Mistakes at the Gym
If you’re using gym equipment to help create a “new you” in 2010, follow a few simple rules to keep yourself safe. Start with an OK from your doctor, and get expert advice on using gym equipment. The American Council on Exercise says the following mistakes are commonly made by new gym-goers: 1) not warming up prior to training (muscles need time to adjust to demands before you start); 2) lifting too much weight (gradual and progressive resistance is much better); 3) not cooling down after exercise (this lowers your heart rate and boosts flexibility); 4) not doing enough stretching after an exercise (this can help you prevent injuries); and 5) consuming energy bars and sports drinks during moderate workouts (unless you are working out for two hours a day or more, you’re piling on calories you don’t need). Source: American Council on Exercise.
Goal Achievement: Boiling It Down
There are thousands of books on goal achievement, but not all of them have a unique message. In fact, most boil down to four principles stated in many different ways: 1) You must decide precisely what you are going to achieve and accept no substitute for achievement; 2) you must decide that you will act vigorously and relentlessly to make the goal reality; 3) you must recognize progress and lack of progress so you can repeat, add to, or not repeat action steps accordingly; 4) you must abandon preconceived notions of what should or will ultimately work.
Feel free to use the above articles if you wish, simply add my copyright (c) 2010 by WorkExcel.com
Almost any newsletter article content can be reduced to bullets and to-dos. Try this approach and you will get more readers, and even better, you will have them looking forward to your newsletter! You can learn about an editable newsletter content publication here.