Thursday, July 22, 2010

Save Employee Lives with Your Newsletter

Don't laugh. Every company should have an employee newsletter for one important, even paramount reason. It will save lives. Are you in the least bit skeptical about this point? I think this reason is the one that gives me the most satisfaction in writing employee newsletters.

The wonderful thing about employee newsletters is the captured audience that comes with them--employees on the job. The most direct way to save lives is to discuss health care problems with short, punchy narratives.

(Remember, I never advocate articles longer than say 250 words or shorter than say, 75-80 words. This keeps employee moving from one article to the next. Less is more when it comes to newsletter articles.)

As an example, everyone knows that the most common form of cancer is lung cancer, primarily among smokers. But healthy employees who don't smoke, are perfect in their weight, and who work out with low cholesterol think they are completely immune from other other types of cancer.

Well, if they are not thinking that they are immune, they certainly don't have cancer fears at the top of their mind. They should if they have not been screened for colerectal cancer, and are over 50 years of age. This is the most incidious and sneaky cancer.

So, below is an example of an article on this topic. You can mimic the energy and frankness of this article for others that you might write yourself.

Imagine a company with 300 employees reading it. Do you think it will cause a few to get screened for this cancer? Absolutely. So, include these types of articles in your newsletter periodically. Don't overdo it. Maybe twice a year. You will definitely be doing the right thing.

Know about Colorectal Cancer

If you don’t smoke, what cancer presents the highest risk, even if you feel healthy as an ox? Answer: colorectal cancer (CRC). CRC is the leading cause of cancer deaths in the United States among nonsmokers. The good news is that CRC deaths are dropping because of education and the willingness of people to get screened for it. Nearly 50% of people between 50 and 75 years of age have not been screened for CRC. What about you? Don’t procrastinate with this one. Talk to your doctor or health care provider to learn about screening options, how early you should get screened, associated risk, and your next steps. Avoid being one of the 140,000 people diagnosed each year with CRC. Source: Centers for Disease Control, Press Release, July 6, 2010

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