Tuesday, February 8, 2011
Okay, stick with me here...Clean out a tin can and remove the label, then fill it with slips of paper containing words or phrases relevant to what you're writing. When you're feeling stuck, choose a slip at random and start writing down everything that comes to mind when you think of that word or phrase. Combine phrases if you get stuck, or just draw another one and keep going. Have other people contribute to the can for extra randomness! When you come up with any idea...if it is not unique enough say following outloud: "Many writers write about "X-TOPIC" but they never seem to write about "Y-TOPIC" -- at this point, your mind will produce a spin-off article idea associated with the not-so-unusual topic "X". For some reason, this works especially well when you "voice" the idea. (Don't ask me why. It must be like an affirmation or something--your brain works more effectively when you can hear what you are thinking.) Stop the monthly struggle with content ideas, subscribe to an editable, employee newsletter. Just Google surf -- "Editable Employee Newsletter Articles" and see what pops up!