Friday, January 6, 2017

College Substance Abuse and Parents: Article Content for Your Employee Wellness/Company Newsletter

I am going to discuss the drug abuse problem on college campuses and paste a recent article below on the topic marijuana. You can use this article if make small mention that it came from Frontline Employee newsletter and use a link somewhere, anywhere on your web site to either or

Despite its legality in 7-8 states, the marijuana use and possession is a crime under federal law. As a clinical social worker, drug abuse expert, former program director for a teenage drug addiction treatment hospital, and drug free workplace consultant, I am not thrilled about marijuana being legalized in Massachusetts. I think parents, now, more than ever must make an impact on at least trying to convince their children to stay away from this stuff.

Now, let me digress a moment about Wellness Newsletter content, while I am thinking about the subject of what goes into such a publication.

It's always been a concern of mine that Wellness newsletter on the Internet are more interested in entertainment that education about serious issues. I am not going to apologize for not having chicken and cookie recipes in the Frontline Employee, Work Life Excel, or the Spanish Employee Wellness Newsletter we offer called Empleado de FrontLine.

I personally feel that with the number problems society faces and the critical role employee wellness and company newsletter play, that we don't have time for consuming newsletter real estate space with this sort of thing. And let's be honest, these things on in employee wellness newsletter for one reason -- to make it easier for the newsletter publisher to reduce their costs and not have to pay writers to come up with other meaningful content. These sorts of articles (like crossword puzzles, and huge monster graphics) are an insult to the company's Chief Financial Officer who is interested in purchasing an Employee or Wellness Newsletter that is actually going to do some good.

Okay, back to pot and parents...Did you know that cooking marijuana makes it more powerful than smoking it? Did you also know that when a free market for marijuana exists in places like Cambridge Massachusetts, that pot will and has and does get more potent? I know teenagers who have gone to Ivy leagues schools having never smoked pot in their lives and with no intention of ever doing so, and then found themselves at some dive of a party near campus being given or reaching for a brownie with pot cooked in it. Moments later, they were psychotic, thinking they were seeing God one second and thinking they were going to die the next, laughing, the screaming, then crying, then panicking, and being in this condition for hours need friends to calm them down and calling their parents frightened that they would never see them again.

This is marijuana. Sound fun. It's not. So, here is some employee newsletter content worth inserting into your publication. Please link to either or if you use this on your company website.

[TITLE] Where There’s Smoke
[CONTENT] Last fall, the U.S. Department of Health and Human Services (HHS) released

Employee Newsletter Article on Marijuana
information on smoking, teenagers, and drug use from the 2000 National Household Survey on Drug Abuse, but much of it was not widely reported. When surveyed, about 1 out of 20 teenagers who did not smoke cigarettes used illicit drugs in the last 30 days, compared with more than 8 out of 20 teenagers who did smoke. Other studies support the findings. Also reported was that youth were four times more likely to use marijuana if they believed their parents wouldn’t disapprove of their using it once or twice.]

[TITLE] Marijuana: Just Don’t Use It
[CONTENT] In Colorado, the number of fatal car crashes with drivers testing positive for marijuana has doubled in the past six years. Colorado now ranks #1 out of 50 States with more of its 12-17 year olds illegally smoking pot. A full report on impact can be found in the 2016 Legalization of Marijuana in Colorado Report just released this September. Although not widely reported, dozens of adverse effects from marijuana legalization have been cataloged, including risk of respiratory illness, dependence, mental health-related problems, and other issues affecting public health such as impaired driving. The American Medical Society on Addiction Medicine (ASAM), the country’s leading experts on addiction opposes legalization stating that 61% of all drug-addicted persons (other than alcoholic) use marijuana.  Sources: 2016 Legalization of Marijuana in Colorado Report at (Search “Reports”); (

[TITLE] Mental Health of College Students
[CONTENT] Mental health problems of college students get more media attention in the fall
employee newsletter article on college stress
months when grade pressures, anxiety, depression, and relationship issues pile up. How to cope with stress can be learned, but not all students learn adequate coping skills from parents, caregivers, and siblings. If you have a college student plowing away, be sure to inquire about campus support resources when you hear “how awful everything is going.” Discourage isolation and counsel your student to strive for balance. Discourage substance abuse and never supply medications that have not been prescribed to your student as a way of helping him or her study or cope. Learn about signs and symptoms of depression and anxiety to increase your awareness of these problems. Do not hesitate to ask your student about suicidal thoughts if you see high levels of burdensomeness, the uttering of statements like, “People would be better off without me,” a sense of disconnection (“I don’t belong here”) or commenting about killing oneself, even in jest. Source: [Search: “mental health college]

Subscriber to Frontline Employee Newsletter at and get editable, professionally authored, insightful articles in a completely editable and rename-able company newsletter that is never late and give you access to the authors--directly who are licensed mental health professionals with extensive workplace wellness and Employee Assistance Program experience.

Thursday, January 5, 2017

Wellness Newsletter Articles That Work and Employee Newsletters That Thrill Readership

Writing wellness newsletter articles, and offering orginal content is partly science, partly art, and sorry to say it but partly a gift. A topic of interest must be used, and the reading must be fast, and the style of writing cannot put your readership to sleep. Here is how to put any reader to sleep--simply start an employee wellness newsletter article with this sentence: "Have you ever wondered..." This passive voice writing. You will fail to have employee read your content if you  if you do not pay attention to contemporary issues and find articles ideas that turn readers on. So, here's where to find content: 1) Newswise--subscriber to their daily feeds; -- see what is being posted and trending; the huge government brain of an archive that almost anything under the sun can be discovered; and for action oriented personal development content--everybody's favorite topic, go to and These resources are on our favorite list at but their are others.

Do your research then formulate your article based on the relevant information. Also meld in your own experience when posing questions and issues, and then answer those questions with real concrete answer and data from expert resources and academic research.

Company and employee newsletters are rarely meant to sell ideas to your audience, except in the instance of editorials that are discussed below. Rather, newsletters are comprised of informative tidbits for the reader to digest. The real key to a successful newsletter or article thereof, is active interest and engagement of readers. It takes relevant topics, new information, and exciting news to develop those things. Guest articles are a great way to engage readers even more actively.

What new information makes sense to be inserted in a newsletter article? And what is exciting to your reader? You don't need to research these questions before writing content. Here are the 12 items for you to focus and mix around:

#1: Workplace Relationships
#2: Worker Productivity
#3: Family, Home, and Community
#4: Personal Fitness
#5: Personal Effectiveness & Goal Attainment
#6: Team Building and Productivity
#7: Mental & Physical Health Education
#8: Hot Health Topics
#9: Stress Management Tips
#10: EAP Education for Employees
#11: Workplace Safety and Injury Prevention
#12: Customer Service Issues for Employees

I will discuss each of these topics in future issues, but to get started with your own wellness employee newsletter, go to's Frontline Employee or Work Life Excel

Discuss each of the topics above. Also, try dividing each the topics above into 12 subtopics. You'll discover it is much easier to write and research content this way, and you can also apply the what, when, who, which, who, why, and where to develop your article and not leave any idea that might be important, untouched.

Read the Readers Digest for about 15 minutes before you start writing and you will discover a solid way to put together sentence structure and write in a way that will keep you reader engaged. Watch out for big words with your wellness employee newsletter because you can easily cause your readers eyes to glaze over. This exercise with the Readers' Digest will also help you write with more sincerity and a genuine voice. In other words, you will develop a relationship with your readers that will become part of their routine.

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