Friday, September 15, 2017

How to Get Your Employees Addicted to Your Internal Company Newsletter or EAP Newsletter

What causes employees to pick up your internal company newsletter or company EAP newsletter with a sense of urgency? Is it the news about the company picnic, a new message from the President or owner, birthday news, a cookie recipes?

What will make employees develop a personal relationship with the newsletter, and if you are late getting it out and distributed, create havoc? (Don't worry, with Frontline Employee you will always be on time...actually, you will always be early. )

I did not know the answer to this question until I started inserting personal development articles in newsletters, and more specifically mental health related articles, and even more specifically, mental health articles about thinking positive and how to do it. Employees crave this stuff. It's why columns in newspapers like "Dear Abby" are so popular. Pure genius.

These are indeed the types of articles that your employees will never talk about, but in fact desire most: Articles that help them think more positively and improve their mood. Let me say right off the bat, employee newsletters that help your employees feel, think, and be positive have ripple effects. I don't think they can possible be measured, but these ripple effects are worth a fortune. If I am wrong about the incredibly positive and cost-benefiting payoff for these sorts of articles, I will eat my blogging pen.

In this regard, one topic I revisit periodically is the subject of negativity. We all know negative people. And yet, it is the last thing we want to experience in our own minds. Negativity destroys everything...health, productivity, relationships, digestion, the environment. Nearly all destructive human behavior has its roots in negative thoughts first--they may not be recognized as inherently negative thoughts in the beginning--but the results speak will invariably speak for themselves.

A few years ago, a study showed that negative thoughts are harder to stop for depressed persons. Discussing something like this topic can inspire a lot of employees. This is an example of king of content your employee newsletter should contain. Plan this one for future employee newsletter ideas. You'll witness your workers grabbing on to this sort of content. 

Example of content that employees appreciate: Stopping negative thoughts isn't a “willpower thing” according to research. These negative thoughts are symptoms of depression in many people. In this sense, stopping negative thoughts is tantamount to asking an alcoholic to stop drinking without any assistance. Drinking is a symptom of alcoholism. It is not a willpower issue. Rule #1: Don't feel guilty about negative thoughts because it will demotivate you from seeking help to overcome them. This is the disease model. When you relinquish guilt, motivated to pursue treatment or the cure appears. Anything less, and you will fight harder to psyche yourself out of being negative, and repeat the guilt cycle.


This is the way depression works. If you suffer with depression don’t remain stuck in this cycle of trying to stop negative thoughts and being frustrated with yourself that you can’t do it. Other research has shown that talk therapy (cognitive behavioral therapy) is very effective in treating depression for many patients—as helpful as medication, in some cases. Reduced negative thinking is one goal of such therapy. Talk to your doctor or healthcare advisor. More direct help to reduce negative thinking may be the missing piece of your plan to beat depression and get your life back. End example of content employees appreciate.

In the paragraph above, a message of hope is inspired in most readers. And instructions are offered for the reader to take the next step. This is what your employees are looking for from your newsletter. And it's what we always offer in Frontline Employee. (Free information package.)

Thursday, September 7, 2017

Hmm. Who Should Write Employee Newsletter Articles?

Would you let the oil change guy in that pit at Jiffy Lube write your employee newsletter--with workplace wellness and productivity tips articles? What about your mother? How about your dentist? No? I don't think I would either.

Author of Frontline Employee Newsletter Resume
Daniel Feerst, BSW,MSW, LISW-CP SC #008845

It takes experience and a ton of living to formulate content that will satisfy a broad swath of employees found in most companies. You must know how to write for interest, and you must understand how to say enough, but not too much. You want to employees to learn about personal problems and become motivated to solve them, not use the newsletter demotivate their interest in taking the next step because you gave too much treatment, counseling, or indeed, personal help.

It's a bit hazardous to copy material off the Internet, too with legal risk and charges of plagiarism. So, you need an experienced pro. But who?

There are people who know a lot about hundreds of topics related to workplace wellness, getting to work on time, dealing with teenager problems, managing workplace conflicts, helping employees value diversity and eliminate bias, or simply communicate better that will help maintain high morale, solve problems faster, and allow information to flow better. Who?

I would argue this newsletter writer should be an industrial or occupational social worker with extensive experience in employee assistance programs, working inside a company and outside a company dealing with employee and supervisor stress, people who went postal, sudden death and grief in the workplace, and intervening substance abusing workers--both alcoholic, heroin addicts, and ones who got caught selling Meth.

This describes only briefly the writer of Frontline Employee newsletter.

Tips for Parenting -- Possibly the Best Source of Help Will Be Your Employee Newsletter

Employee Newsletter Ideas should include parenting
I learned a long time ago that parents secretly fear making the wrong decisions with their children--me included. And, every parent has a vision for what they want for their child. Parenting is what largely is responsible for this vision coming true. Your employee newsletter ideas can help.


Employee newsletters with articles about parenting will be some of the most well-read. You can create employee newsletter ideas about parenting if you visit any grocery store and pick up magazines related to family issues, parenting, and more.

You can also count on us authoring content on parenting throughout the year. One subject that parents don't hear about is how to be approachable as a parent. If that is not figure out early-on, bad things happen. As a parent, you can do all the right things. You can make all the effort in the world, but if communication deficits and knowledge about being an empathetic parent are discovered early, children will turn to their friends in the future for advice, empathy, and what to do next about any particular problem. That's right, you are competing with your child's friends. Employee newsletter articles that understand this point help parents win.


So here is the type of article we are talking about:



Every generation of teenagers leaves society with new words added to the language. A recent one to know about is “askable parent.” Being askable means that your children consider you approachable, open to communication, and willing to answer their questions (particularly about sex). Most parents want to be “askable,” but there is more to it than many realize. Visit the National Parent Information Network online at NPIN.org and their virtual library for thousands of articles on parenting, including “Are You an Askable Parent?” Learn new skills and become more confident about your present abilities. NPIN is a federal tax-supported resource for every parent. .

Tuesday, September 5, 2017

Using an Employee Newsletter to Help Employees with Personal Challenges


ADHD employees create new ways of solving common problemsYour employee newsletter for workplace wellness or a company newsletter for internal news can be a powerful source of education for workers at multiple levels, increasing productivity, even while it improves workplace social conditions (also known as work climate.)

We've already established the educational power of an employee newsletter, but one topic you probably haven't considered is educational information about learning disabilities--helping employees overcome biases, raising awareness about the importance and meaning of "inclusion," and how every employee is a valuable player with the corporate team.

For example, use articles in your employee newsletter to discuss a common problem like Attention Deficit Hyperactivity Disorder (ADHD). These workers face tough challenges--many more than most employees--and they struggle to accomplish work goals that are hampered by these struggles, especially with time management, meeting deadlines, and avoiding distractions.

Educate your employees not to fall for misconceptions about workplace productivity and ADHD. Instead help them never see these employees as less than other employees. Kinkos, Jet Blue, and Charles Schwab were all started by CEOs with ADHD. Surprised? ADHD employees can be geniuses and their creativity could lead us to the next cure for an awful disease.

So, with this example, you see the importance of an article on this topic. As a further example, you can include an article on on this topic and say, "if your coworker has ADHD, ask how you can be supportive, but also ask for tips on success.

These folks may have enormously beneficial ideas. You may quickly learn secrets for increasing your own productivity from others in your workplace that on one level struggle with everyday challenges, but produce in other ways with remarkable creativity. ADHD workers find amazing ways of coping and being productive.

They often structure
and managing their work habits differently than most people, and this contributes to improved performance while reducing the frustration they must face living with the condition. These improved efficiencies often seen among employees with ADHD may include prioritizing skills, writing things down in an effective manner, establishing awesome reminder systems, scheduling ideas, time management tactics that will blow you away, creating systems that automatically keep projects on task, and many more.

So, you can see that your employee newsletter articles (subscribe to Frontline Employee here) are powerful ways to elevate everyone in your workforce--in different ways, and at the same  time.

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