Friday, October 13, 2017

Employee Newsletter Ideas That Reduce Risk for Employers



It should come as no surprise that employers put a great deal of time, effort, and money in to recruiting top-notch talent. After locating the best of the best, gears shift toward retaining employees, and many companies go to great lengths to do this. One way organizations create a retention plan is by regularly asking current team members for ideas they can use to improve and make their workplace even better. 

Time and time again, employers are told that increased communication would make a world of difference from the vantage point of employees: “According to a recent survey conducted by Survata, more than 70 percent of employees want their companies to improve how they communicate information” (Lococo, 2017). It’s because of this call to action for increased communication that employers are scrambling to share information as frequently as possible; often, employers turn to employee newsletters as a valid solution. What employers fail to realize is that employee newsletters are a fantastic tool to use to reduce risk and protect the bottom line for their organizations as well as meeting increased communication goals.  
 
The Inception of the Company Newsletter

At first, writing a company newsletter seems like a great idea…it will help fix the company’s communication issues after all, right? Soon, though, the creator of the newsletter realizes just how much time and effort has to go in to writing and editing the document to send out even one newsletter. It’s a cumbersome task for sure. 

It’s at this time, it’s important to understand exactly why company newsletters are so important and why the effort is worth it! It’s also important to realize that it’s not just the employees that benefit from having a newsletter. Employers significantly reduce their risk by writing a newsletter that touches on hundreds, if not thousands, of important workplace topics. Having a long list of employee newsletter ideas is also extremely important to ensure topics are relevant, informative, and benefit both the employee and employer.

How do Newsletters Benefit Employers?

Not only will the creation and distribution of a newsletter help increase communication between employers and employees, but it will also help protect the bottom line. Here are just a few ways both the organization and team members can benefit from regularly distributed newsletters.

·       Business Value: Newsletters can be used as a vehicle to share lots of information. They are a great way to share updates to the organization’s mission, vision, values, goals, and objectives. When team members understand fully the direction the employer is driving toward, they are better able to stay on target and help meet those goals.

·       Metrics: There is nothing more frustrating than working for an organization that doesn’t provide detail as to how on track employees are to meeting company metrics. After all, “…employees actually want to see the results of their work. They want to have that concrete object that they can rest their pride on. They need to see the results with their own two eyes” (Halvorson, 2013). By providing regular updates within the newsletter, organizations can share messages about specific areas in which the organization is struggling. The team can then focus on moving closer in the areas the organization is failing to meet metrics, and close the gap between current status and desired outcome.

·         Connection: “Having a monthly company newsletter can do a lot to encourage the different parts of your business to pull together” (Taylor, 2017). Working together and understanding what others in your business do (especially as the business grows) is so important. It can also spark conversation and reduce repeated work between departments when everyone is informed about what other team members are working on.

·         Training: To keep great employees, organizations consistently need to offer training that will benefit them and help move them to the next level in their careers. By sharing training opportunities in the newsletter, an organization shows its investment in employees, that there are advancement opportunities, and that they are willing to do what it takes to retain excellent team members.

·         Safety & Compliance: Topics can always include workplace safety and compliance topics. Providing information about improved wellbeing in the workplace can help reduce injuries, missed time from work, can help improve the lifestyles of employees, and will monetarily protect the bottom line.

·         Employee Engagement: Keeping employees engaged is the easiest way to improve retention and reduce recruiting costs. By asking employees to share their employee newsletter ideas you can ensure they are reading about topics that are important to them. You can even ask them to contribute as writers! Additionally, you can use this as a tool to share great news: birthdays, anniversaries, promotions, births, weddings, and more. Positive news will build morale and may be the reason some employees glance at the newsletter to begin with, and will likely keep them coming back for more.

·         Retention: It should come as no surprise that employees who have a sense of purpose, are engaged, feel that there are advancement opportunities, are encouraged to train, feel they are valued, and believe in the work they are doing stay with an employer longer. Sharing these opportunities with team members via the employee newsletter will help reduce retention, thus positively impacting the bottom line by reducing the recruiting spend. 

Employee Newsletter Ideas are Endless

There are so many topics that can be valuable when shared with team members that the list of employee newsletter ideas goes on and on. Important topics can vary widely and include some of the following:

  • ·         Workplace Communication
  • ·         Worker Productivity Tips
  • ·         Family, Home, and Community
  • ·         Personal Fitness and Emotional Wellness
  • ·         Personal Effectiveness and Goal Achievement
  • ·         Team Building
  • ·         Improving Relationships with Your Supervisor
  • ·         Stress Management
  • ·         Getting Help for Personal Problems
  • ·         Workplace Safety, Injury Prevention, and Recovery
  • ·         Customer Service and Related Stress

Each of these topics is significant in that they will help team members to feel energized, will improve morale, and will benefit an employer’s bottom line by creating an engaged and empowered environment. 

Employee Newsletter Ideas for Fun

It’s easy to forget to take the time to incorporate fun in to the workplace, but keep in mind that the employee newsletter is a great place to add some tidbits that are simple and fun. This may include trivia, contests, or other games that help to encourage a team member to take a look. Including something small and enjoyable in each newsletter will benefit employers by ensuring engagement and interest. 

The Bottom Line

In the end, the benefits of taking the time to write and contribute to the creation of a company newsletter are indisputable. There is no better partnership than giving employees what they want—increased communication—while ensuring the company reaps bottom line benefits as well.

Share this post!