Wednesday, November 22, 2017

Use Your Employee Newsletter to Connect Employees to the Community to Support Important Causes All of Us Depend Upon

Your employee newsletter is a wonderful vehicle to support community projects and organizations everyone depends on. So, a great content idea for your newsletter is stories that encourage engagement by employees and also reap the goodwill from your community.

Any project that supports first-responders like police officers is a good one to consider. I am not talking about encouraging donations to non-profit groups. That would not fly very well in a staff newsletter or other employee newsletter. Instead, I am talking about fun runs, symbols of support, and the like.

Let's discuss it. Although community policing is often controversial in the news, we know that everyone one depends the cops. It is the thin blue line between communities and anarchy.

One project that is celebrated every year but rarely discussed in the news--and I bet you do not know about it--is Project Blue Light. This is

image of a police officer for this article about project blue light, a great content for an employee newsletter
good employee newsletter article (see below) and one for your company newsletter to mention, especially during this time of year when it actually gets publicity. Even major news outlets like CNN will probably not mention it, so you will naturally look like a genius if you do. That's just a bonus! :) -- Also, don't hesitate to contact major media outlets in your town or fax a memorandum to your local radio or television station that you are encouraging employees to participate in the following. I guarantee there is a strong likelihood that you will get free publicity.

So, let's talk about PROJECT BLUE LIGHT.

During the holidays, the idea is to put a blue light in your window as a tribute to police officers and law enforcement officials who have given their lives in the line of duty. Over 32,000 people in the United States right now have a missing family member because of an officer who was killed in the line of duty. Many are children.

In honor of this ultimate sacrifice, here is an article below for your employee newsletter during the holiday season.

If you can, please place a link to [ ] someplace on your web site that will create a back link to our home Web site. It does not need to be conspicuous or obvious. Then, when search engines like Google "crawl" your Web site, they will see it, it this increases our authority. In turn, this will help us be more recognized and allow us to continue this blog to your benefit. Thank you in advance. Your IT web master knows how to do this.

Article for Free Use:
Project Blue Light is observed nationally every year to serve as a memorial to fallen law enforcement officers. Project Blue Light asks communities to display blue lights throughout the month of December to acknowledge and show their respect for those whose lives have been lost in the line of duty. By participating in this annual campaign, communities are able to show their appreciation and provide encouragement to the dedicated men and women who patrol the streets every day. Project Blue Light started in 1989 after Mrs. Dolly Craig decided to put two blue lights in her window during the holidays to honor her son-in-law, a Philadelphia police officer killed in the line of duty, and his widow, her daughter, who had recently been killed in a car accident. Learn more at:

To obtain your own easy, editable, web-usable internal staff newsletter that you edit, amend, delete, re-name,  (the same exact one used by the U.S. Senate of the United States, State of New York, and places like the Seattle School District, and others..) go to this link:

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