A topic of interest must be fast reading and can't put your readership to sleep. Be careful. You can put an employee to sleep with the first sentence of an article depending on how you write it. Do not use the passive voice, which I will demonstrate below.
Articles must be practical, and they must offer useful tips that can be snatched up and used by employees or family members.
I've learned that high-impact articles are written with 80 to 250 words. After this length employees seem drop off the page or go to another article. The good news is that this is easier for you write.
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I mention family members because newsletters often go home with employees or articles in them, or are forwarded to family members because of their content. (Articles on teens using pot, day care center tips, elder issues, and stress get a lot of forwards.) This engagement leads to opportunities for employees to improve wellness.
As you can see, your employee or staff newsletter put out by your human resources office can create change and help a lot of people beyond your W-2s and 1099s. Yes. Be sure make your newsletter available to part-time employees and contract employees. Why? The reason is simple: These individuals can affect your bottom line. The reason you are distributing a wellness newsletter, staff newsletter, or other type of communication vehicle that solves problems and communicates is because it helps your company. It is that simple.
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Back to style. Don't start writing articles with the following phrase: "Have you ever wondered..." This passive voice style tires readers because the must weed through words on the page that are not linked to any topic until they finally arrive at your point! This sort of writing will lose your employees' interest. Also, please, never start an article with the phrase, "When it comes to..." These are amateurish writing styles that will destroy your readership. "When comes to stress management...etc." (Feeling sleepy?) Remember: Like I mentioned above, if your content is boring or tedious, risk to your organization will increase because employees won't read and absorb the useful content you want them to grasp.
Employee newsletters are comprised of informative tidbits. Make sure your employee newsletter includes this goal. The real key to success is the engagement of readers. You want them looking up additional resources, practicing exercises, cutting up the newsletter, and remembering the tips within the publication -- tips for dealing with employees who interrupt, act anti-social, hog all the credit, or behave is myriad of ways that demonstrate dysfunctional behavior, tension, conflict, etc.
In other words, your company newsletter is a workforce management tool! (Ok, the secret is out.)
What new information makes sense to be newsletter articles? And what is exciting to your readers? Find those things out prior to writing any article. The last thing that you want is irrelevant information.
If your employees are under stress, be sure to have stress articles regularly. You are welcome to purchase reproducible wellness tip sheets from WorkExcel.com and use them as content in your company staff or employee newsletter. Better yet of course is just get a free trial to our Frontline Employee Workplace Wellness and Productivity Newsletter.
Avoid cookie recipes in your workplace employee newsletters or other company staff newsletters. Here is the reason why: It is not helpful to the employer for you to take up valuable newsletters space with meaningless information like this. Send it another way. The same goes for jokes and paid ads from local businesses. Don't think that you need "fillers" in your newsletter to take up white space. If that is the case, you need to phone me personally at 1-800-626-4327, and let's get you started with FrontLine Employee for 3-4 months. You won't get a bill.
Some might have overlapping interests periodically in your articles. That's okay. This kind of crossed-information promotes retention of key concepts employee should hear a lot about. For example, I usually mention something about substance abuse several times per year because one out of four employees have a substance abuser in their family.
Keeping the information in your newsletter relevant as possible entails to some degree becoming an authority on various topics, but not overly authoritative. It is not advised to cram information onto your readers, keep concepts simple, and concise. Sincerity and a genuine voice will get you just as far, or further, than technical and boring jargon.
Use these steps to find interesting content:
1) Create a list of wellness and productivity keywords. Use a dictionary if you like. Let's take the words "coping with overfilled inboxes" -
2) Google this term.
3) You will see this on your computer (this is a screen shot of what I saw):
4) Do you see the words "News"?
5) Click "News" or see "All"
6) News will bring to the most hot stuff going on with that keyword. The more simple the search the more likely you will see news that is hot. And that is your article for the company newsletter.
Are you getting this? Pay attention to what employees like about your newsletter and drift toward the article topics that seem to get the most accolades.